That`s what you have to strive for. As in many other things, common sense and pragmatism are your best advisers.
First they judge "how nice", then they judge "how wise". Investing in your website`s design rises your company to the higher level.
One day simple design solutions might become basic principles of website development process.
are like ingredients of delicious dish: they provoke interest for your company and its services, which helps it to develop dynamically.